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Cougar introduced
GT becomes first performance option package
Engines: 289-2V (base), 289-4V & 390-4V GT
XR-7 and Dan Gurney Special introduced mid-year
Marketing emphasis on "European Flair" & "Man's Car"
Total production = 150,893 
Minor styling changes--side marker lights added
New engines include base 302 & 428CJ
Limited production GT-E and XR7-G options introduced
Dan Gurney Special option continued
Marketing emphasis on "European flair" continues
Total production = 113,741

Second generation body design
Only classic Cougar with horizontal grille design
New engines include base 351W-2V & Boss 302
Last year for 390 "Marauder" engine
Eliminator introduced
First Cougar convertible
Marketing emphasis shifts to muscle car performance
Total production = 100,085 
Minor styling changes - back to vertical grille design
New base engine (351C-2V) in some Cougars
Last year for Eliminator
Marketing emphasis on "muscle car" performance
Total production = 72,365 
Third generation body design
Engines include 429CJ, 429CJ/Ram Air & 351CJ
Marketing emphasis shifts to luxury
Total production = 62,864 

Very minor styling changes
Only available engines are 351C-2V & 351C-4V
Marketing emphasis on luxury increased
Total production = 53,702 
Very minor styling changes
No new engines
Final model year for the "classic" Cougar
Marketing emphasizes even more heavily on luxury
 Only model to exceed previous year's total production
Total production = 60,629 

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